1. Introduction
This Cookie Policy should be read alongside our Privacy Policy, which provides additional information about how we collect and process personal data. By using our website shouldersshoulde.world, you consent to the use of cookies in accordance with this policy, except where you have adjusted your preferences through our cookie consent banner or cookie settings panel. Shouldersshoulde is the data controller for cookie-related data processing and can be contacted at 188-196 Regent St, London W1B 5BT, United Kingdom, or by email at hello@shouldersshoulde.world.
2. What Are Cookies
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners. Cookies can be session cookies, which are deleted when you close your browser, or persistent cookies, which remain on your device for a set period or until you delete them manually. Cookies may be first-party cookies, set directly by the website you are visiting, or third-party cookies, set by a domain other than the one you are visiting.
3. Similar Technologies
In addition to cookies, we may use similar technologies such as web beacons (also known as pixel tags or clear GIFs), which are tiny graphics with a unique identifier that function similarly to cookies but are embedded in web pages or emails. We may also use local storage, which allows data to be stored locally in your browser, and session storage, which stores data for the duration of your browser session. References to cookies in this policy include these similar technologies unless otherwise stated.
4. How We Use Cookies
We use cookies for several purposes on our website. Strictly necessary cookies enable core functionality such as page navigation, access to secure areas, and remembering your cookie consent preferences. These cookies cannot be disabled through our cookie settings as the website would not function properly without them. Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously, allowing us to improve site structure and content. Marketing cookies may be used to track visitors across websites and display relevant informational content, helping us measure the effectiveness of our outreach efforts.
5. Cookie Categories
5.1 Strictly Necessary Cookies
These cookies are essential for the operation of our website. They include cookies that enable you to navigate the site, use contact form features, and store your cookie consent choices. Without these cookies, services you have requested cannot be provided. These cookies do not store personally identifiable information and do not require your consent under UK privacy law, although we inform you about their use through this policy and our cookie banner.
5.2 Analytics Cookies
Analytics cookies collect information about how you use our website, such as which pages you visit most often, how long you spend on each page, and whether you encounter error messages. The data collected is aggregated and anonymised, meaning it cannot be used to identify you personally. We use this information to improve website performance, understand user preferences, and optimise content delivery. Analytics cookies are only placed on your device if you consent through our cookie banner or cookie settings panel.
5.3 Marketing Cookies
Marketing cookies may be set through our site by advertising partners or social media platforms. They may be used to build a profile of your interests and show you relevant content on other sites. They work by uniquely identifying your browser and device. Marketing cookies are only activated with your explicit consent. You can withdraw consent at any time through our cookie settings panel.
6. Specific Cookies We Use
The following table describes the main cookies used on our website. This list may be updated as our website evolves:
- cookieConsent — Purpose: Stores your cookie preference choices. Category: Strictly Necessary. Duration: 12 months. Provider: Shouldersshoulde.
- _ga — Purpose: Distinguishes unique users for analytics reporting. Category: Analytics. Duration: 24 months. Provider: Google Analytics (if enabled with consent).
- _gid — Purpose: Distinguishes unique users for analytics reporting. Category: Analytics. Duration: 24 hours. Provider: Google Analytics (if enabled with consent).
- _fbp — Purpose: Tracks visits across websites for marketing measurement. Category: Marketing. Duration: 3 months. Provider: Meta (if enabled with consent).
Please note that third-party cookies are subject to the respective third party's privacy and cookie policies. We recommend reviewing those policies for complete information about how these providers handle your data.
7. Managing Your Cookie Preferences
When you first visit our website, a cookie consent banner appears allowing you to accept all cookies, reject non-essential cookies, or access detailed cookie settings. You can change your preferences at any time by clicking the Cookie Settings option in our website footer or by clearing your browser cookies and revisiting the site. Our cookie settings panel allows you to toggle analytics and marketing cookies independently while keeping strictly necessary cookies enabled. Your preferences are stored locally in your browser and respected on subsequent visits.
8. Browser Controls
Most web browsers allow you to control cookies through their settings. You can typically find these options in the Privacy or Security section of your browser preferences. Common options include blocking all cookies, blocking third-party cookies only, deleting cookies when you close your browser, and deleting existing cookies. Please note that blocking or deleting cookies may affect the functionality of our website and your ability to access certain features. Instructions for managing cookies in popular browsers can be found on the respective browser developer websites.
9. Do Not Track Signals
Some browsers include a Do Not Track (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals, but you can manage your tracking preferences through our cookie consent mechanism and browser settings as described above.
10. Legal Basis for Cookie Processing
Under the UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we process cookie data on the following legal bases. Strictly necessary cookies are processed based on our legitimate interest in providing a functional website and your implicit consent by continuing to use the site after being informed of their use. Analytics and marketing cookies are processed based on your explicit consent, which you provide through our cookie banner or settings panel. You may withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. This website is operated from the United Kingdom and complies with UK cookie consent requirements.
11. Data Retention for Cookie Information
Cookie consent records are retained for twelve months from the date consent was given or last updated. Analytics data collected through cookies is retained for twenty-six months from the date of collection, after which it is automatically deleted or anonymised. Marketing cookie data retention periods vary by provider and are governed by the respective third party's policies. You can delete cookies stored on your device at any time through your browser settings.
12. International Transfers
Some third-party cookie providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, in accordance with UK data protection law. Details of specific transfer mechanisms can be obtained by contacting us at hello@shouldersshoulde.world.
13. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in the cookies we use, legal requirements, or our business practices. When we make material changes, we will update the date at the top of this page. We may also display a notification on our website or request renewed consent where required by law. We encourage you to review this policy regularly to stay informed about our use of cookies.
14. Contact Us
If you have questions about our use of cookies or wish to exercise your data protection rights, please contact Shouldersshoulde at 188-196 Regent St, London W1B 5BT, United Kingdom, by email at hello@shouldersshoulde.world, or by telephone at +44 20 7494 2000. For more information about how we handle personal data, please see our Privacy Policy.